Campaign, Case Study Video, Art Direction, Packaging, Experiential, & Concept.
ELECTRIC DANCE MOVEMENT
Desperados is a Tequila beer known for its over-the-top music-centric activations. The brief was to create an interactive activation that brings wild experimentation to music to incite positive change.
Electric Dance Movement is an international, multi-city competition pitting cities against each other to see who can generate the most electricity by dancing the hardest and longest on Energy Floors.
Limited Edition Packaging
Can’t attend the event? Join in on the fun virtually by livestreaming and interacting with the event using limited edition packaging that turns your Desperados 6 pack into VR goggles.
Crowd funded and controlled visuals
DONATE TO INTERACT
To boost donations and foster at home participation a microsite was created to allow those at home the availabilty to livestream the event and donate to the cause. This granted them access to control the visuals at the event using Chrome Experiments.
Challenge your friends
Along with the energy floors, you can challenge your friends to see who dances the hardest by leveraging a partnership with Fitbit.