Desperados
ELECTRIC DANCE MOVEMENT
Desperados is a Tequila beer known for their over the top music centric activations that mostly operates in Europe. The brief was to create an interactive activation that brings wild experimentation to music to incite positive change.
Limited Edition Packaging
VR EXPERIENCE
Can’t attend the event? Join in on the fun virtually by livestreaming and interacting with the event using limited edition packaging that turns your Desperados 6 pack into VR goggles.
Crowd funded and controlled visuals
DONATE TO INTERACT
To boost donations and foster at home participation a microsite was created to allow those at home the availabilty to livestream the event and donate to the cause. This granted them access to control the visuals at the event using Chrome Experiments.
Challenge your friends
FITBIT APP
Along with the energy floors, you can challenge your friends to see who dances the hardest by leveraging a partnership with Fitbit.
In collaboration with Paula Balondo