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Desperados

ELECTRIC DANCE MOVEMENT

Desperados is a Tequila beer known for their over the top music centric activations that mostly operates in Europe. The brief was to create an interactive activation that brings wild experimentation to music to incite positive change​.

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Limited Edition Packaging

VR EXPERIENCE

Can’t attend the event? Join in on the fun virtually by livestreaming and interacting with the event using limited edition packaging that turns your Desperados 6 pack into VR goggles.

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Crowd funded and controlled visuals

DONATE TO INTERACT

To boost donations and foster at home participation a microsite was created to allow those at home the availabilty to livestream the event and donate to the cause. This granted them access to control the visuals at the event using Chrome Experiments.

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Challenge your friends

FITBIT APP

Along with the energy floors, you can challenge your friends to see who dances the hardest by leveraging a partnership with Fitbit.

In collaboration with Paula Balondo