Campaign, Art Direction, Design, & Animation.
RUN IN COLOR
The clothes you wear help you manifest the energy needed to push you forward and it all starts with your shoes. Unveiled at the LA Marathon, the Asics Run In Color collection gives you over 15 choices that match any style needed for you to enter your flow-state and leave your competition in a trail of colorful smoke.
The look and feel of the campaign was translated for use at the 2020 LA Marathon Asics booth. With video of the smoke and shoes being projected behind presenters and displays of the shoes themselves.